Completed contest

Motorcycle Company needs Logo

Bassett needed a new logo design and created a contest on 99designs.

A winner was selected from 474 designs submitted by 165 freelance designers.

474
entries
165
designers
1
winner

How Bassett started their logo design journey

Company name

Moto Adventure Gear

Overview

Moto Adventure Gear (MAG) is a new retailer of select motorcycle parts and accessories aimed at the “adventure rider” consumer. Some people refer to this style of riding as “adventure riding”, “adventure touring”, “dual-sport riding” and similar. The concept is riding street-legal (lights, license plate, etc) motorcycles past where the pavement ends and seeing things many people don’t usually see. Some people even ride across entire continents or around the globe on such rides. Often, camping equipment, tools, and spare parts are packed as the riding locations can be remote.

If you are unfamiliar with motorcycles and/or this type of riding, Google the Long Way Round and Long Way Down movies for an idea. Popular models include BMW R1200GS, Kawasaki KLR650, Suzuki Vstrom, KTM 690 Enduro, etc. Over-sized dirt bikes of a sort, with the riding be a combination of on and off-road.

We’re looking for an iconic logo (think Nike swoosh, minimal, not detailed) to launch our enterprise. We are open to a motorcycle whole or part being used, our motoadv.com URL, possibly a map, or maybe a road, but not a globe (too overused). Then again, you're the expert...

Tell us a bit about who you are and the people you reach

Our focus is on the riders who want only the best solutions, we will not sacrifice quality for cost. We ride ourselves (Mexico, Moab, Rockies, Big Bend, etc) and won’t sell something we won’t use ourselves. Our feeling is most of our customers will be US based, but we would welcome an international customer base.

Requirements

**BE SURE TO READ THE DISCUSSION COMMENTS TOO FOR EVOLVING IDEAS**

The ideas expressed at http://justcreativedesign.com/2009/…good-logo/ are very valid. The WWF Panda is one of my all-time favorite logos.

Past the do’s and don’ts below, we defer to your creativity. We figure we motorcycles and riding, you know design. Let’s see your best! (we need it!)

DO’s:
-Refer to actual motorcycle images for inspiration
-Fonts must be easy to read, no cursive or balloon types.
-Must look great on a decal, t-shirt. billboard, and anything in-between.
-Must look great in black and white and any color.
-Incorporation of motoadv.com logo
-Ask if you need clarification.

DON’Ts:
-No gradients.
-No clipart or stock images.
-Don’t even think about ripping off another design. We’re only running this open so our input is available to all designers. Copied designs will not be tolerated.

Our company colors are blue and white, and the logo must be crisp, stylish, and minimalistic). I’ll be conferring with partners along the way, but I am usually *VERY* prompt with replies.

Monies are guaranteed so please bring your best ideas! Good luck to all!

Custom package

US$384

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