To better understand the types of advocacy events that Unite Now has been involved with, designers are encouraged to visit http://www.unitenow.org. This simple site contains examples of the epic events that Unite Now's team members have produced.
This site represents only the impression of the larger multimedia social network that will be built. However, the images of advocacy are indicative of the powerful emotions that the site hopes to harness and spread.
Although it is presently only in draft form, the logo that is presently on the site illustrates several important requirements:
- the brand must convey sincerity, activism and unity
- while the logo should be powerful and meaningful, it should not overwhelm the power of the event imagery
- logo should be usable in every medium possible, including online, video, print and promotional items
Beyond these requirements, the brand is open to interpretation.
It is worth noting that some preference may be given to a design that features the combined "un" icon, as is presently seen in draft form on the site. The idea here is to feature the initials of the brand (U and N) and to represent a coming together... unity in action/advocacy.