This business helps Holistic Practitioners, life coaches, consultants and healers create a successful business. The main archetype is Ruler (creating stable success) and secondary is Alchemist (magical approach).
I help business owners discover their "Natural Design" which includes their natural gifts. I help them own what's unique about them and be more alive and inspired in their business.
I also help my clients discover the energetic "blocks" inside of them in the way of them creating a more successful business.
My ideal clients are typically holistic and purpose driven business owners. They started their business to fulfill their calling and help people. They are in general more intuitive and holistic focused.
The feel should not be corporate or too formal yet it can't be too casual or playful either. It should feel more organic, softer and more feminine than that while also still being strong and professional, and beautiful. I'd like to see some logos explored with script fonts.
The values of the brand are authenticity, purpose, creativity, success.