Completed contest

NedWater Liquid Change - logo for water company

markgrimes needed a new logo design and created a contest on 99designs.

A winner was selected from 239 designs submitted by 68 freelance designers.

239
entries
68
designers
1
winner

How markgrimes started their logo design journey

Company name

NedWater Liquid Change

Overview

Project Summary – NedWater Liquid Change is embarking on a journey to build a multinational organization that works locally, regionally and globally to provide clean healthy PH balanced drinking water (60 billion annually) and making the world a better place each and every day.

Social Media - customer/relationships are highly prized and hard earned items well over brand/image, customer relationships are built around authenticity, interactivity, participation, engagement, two way interaction, personalization and quick feedback loops.

Open Philanthropy - 5% of gross company sales are directed towards global nonprofits, nongovernmental agencies and grassroots organizations working openly to make the world a better place in tangible, concrete and measurable ways.

Radical Corporate Transparency - we desire to build an organization that can be as transparent as corporately possible. Authenticity, collaboration and openness designed in such a way to build better business, better communities and better solutions to community challenges.

Environmentally Friendly - overall desire to be as good for the environment as possible, and working towards things we stand for, not things we are against. Best practices of social entrepreneurs and social innovation put into a matrix of constant and continuous improvement. All bottles are stainless steel, no plastic period!

Tell us a bit about who you are and the people you reach

Audience Profile - our target audience is probably 18-49 years old consisting of college students, designers, artists, art-lovers, philanthropists, entrepreneurs, programmers, hackers, musicians, restauranteurs, foodies, activists, free-thinkers, taggers, skaters, surfers, snowboarders, millionaires and billionaires. Three key groups: social media people/young, wealthy people/old and office managers/whoever. They care about authenticity, happiness, real solutions, simplicity and making the world a better place.

Social & Financial Measurement & ROI - it’s about much more than the money. Money helps the business become sustainable and scalable but it is critical that we understand our local and global impact of our business model and partner channels. Building a global interconnected and yet highly localized and decentralized structure.

Product as Experience - people buy things emotionally then justify with their heads. People buy the product but desire the experience. We offer the simple act of a small consumer purchase experience magnified in very real ways in which the measurable real world experience makes the world a better place.

Healthy & Happy Living - more clean water consumed makes for a healthier body and drinking PH balanced water makes for an even healthier lifestyle. Good for you and a better world to match.

Requirements

Perception/Tone/Guidelines - our target audience should respond to our new logo/corporate identity with a sense of “it’s about time” and “someone finally gets it”. Health. Water. Transparency. Giving Back. Social ROI. Should be a simple easy to read font. Should be an elegant iconic graphic image. Dark purple, white and maybe a touch of a single color. Iconic image can stand alone from name of company and be recognized.

Communication Strategy - we want the “targeted audience” to find the product and co-create the entire overall “brand message”. They are creators of this new corporate identity and they are in charge. We embrace The Cluetrain Manifesto (http://www.cluetrain.com/). We are open, transparent and understand that in a very real sense and meaningful way markets are conversations. Corporate social responsibility is more than a staid marketing strategy but an authentic means of building a sustainable, meaningful business that makes the world a better place as is scales and grows.

Would like to logo to be bold and striking. Dark purple, white and maybe just a touch of another single color. Please no traditional water images...drip, splash, ripple. Iconic image can stand alone from name of company and be recognized. Think bold. Good luck and be well.

Custom package

US$363

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers

We saved a spot for your logo design contest.

Get started now
US$299
Auto detailing on demand...
design by bentosgatos design by bentosgatos design by bentosgatos
47
entries
15
designers
$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
US$299
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design by Ms. Cha design by M E L O design by MSchertler
85
entries
10
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers