simile did a great job and was very easy to work with.
How immerse started their logo design journey
Club for the Cause, International
Club for the Cause, International is a company we've formed with a single goal- creating exciting club parties and events, who's proceeds benefit various charities and non-profits. The logo should reflect a crisp professional, yet modern and sexy image. Something that when seen, pulls you in and makes you want to learn more.
Tell us a bit about who you are and the people you reach
The target demographic for typical club advertising is 18-35, however as we'll be working with people older than this with the various charities and nonprofits, the logo should have a bold and fresh, yet broad appeal.
We would like to see a disco ball incorporated somehow into the logo, as it's the classic symbol of a night life event, though it's not totally necessary (it could also be just the square mirror-like pattern somewhere). Though we're open to most colors, too many would be tacky, so keep it simple. Club for the Cause is the main focus, the 'International' can be something in much smaller font, perhaps along the bottom, or wherever. Either way, it's not the focus, though it needs to be included. Bold and sexy, yet classy with broad appeal.