I'm exceptionally happy with the result of this contest. The designer completely understood the brief and created a logo that conveys our brand perfectly. He was very professional and responsive throughout the entire lifecycle of the contest. I look forward to working with him again on future projects.
How Crosspaul started their logo design journey
Fit Fx Studio
Fitness studio that offers as the main service cycling/spin sessions on indoor trainers. We also offer Yoga, Strength training, Athlete testing, bike fitting, evaluations, etc. Owners/partners/instructors include highly qualified and experienced coaches in cycling, triathlon, and fitness.
Differentiated from other "spin studios" in that we are more specific to meet the needs of real athletes. Bike sessions take place on real bicycles. We are also partnered with a high-end bike retail store that provides services for our clientele. The studio itself features a very professional set up and design as well as "look/feel". Sound system... finishing... etc. Our GOAL or mission... is to be the BEST cycling specific fitness studio in the city of Vancouver.
Tell us a bit about who you are and the people you reach
We are targeting Cyclists, from beginner to expert levels. Also targeting people who ride recreationally, do yoga, & or just want to work on general fitness BUT like to train with the BEST. Our desired audience is primarily the busy young adult to middle-age professional who is time crunched and likes to stay in shape. People who generally like to buy "the best" is who we are after. A large existing market of these types of athletes exists in the city of Vancouver. People who are passionate about their fitness goals.
A logo with accompanying design for business name (text of "Fit Fx Studio")
This logo needs to be impart feeling of Athleticism... speed... fitness... !
Fx could be made to look similar to Rx (as in prescription drug symbol - see attached file)
As in "Prescription for Fitness"...
I also have added a logo that had a "chainring" as the "O" in the word studio... I like this. If you can incorporate that it would be GREAT.
The logo may include some form of a person or perhaps a wheel... even a bicycle.
We will include the colour yellow in our studio design and would like to include the colour yellow in the logo.
------ the use of colour is somewhat open...
We are suggesting Yellow, grey, red, white, black (as some to choose from)