STYLE: I would like a logo that utilizes a sans-serif typeface and a small icon. Take a look at the invisalign website. They utilize a concept that seems to work. I like a highly readable font, that will be easy to see at a distance
COLOR: I liked the blue and green of the vancouver olympics. Maybe we could concentrate on those, but I am open to others. No reds please, it can make people think of blood while at a dental office. Also, a design that will work in grayscale will help tremendously.
LAYOUT: The design will appear on a long rectangular sign on the front of the building, as well as a more typical rectangular sign on a post near the street. Please try to maximize the ability of the logo to be configured around space considerations.
DO: Please be creative on this. Orthodontists primarily sell transformation, self-esteem and confidence, not just straight teeth. Also, please avoid icons that look like clip art.
DON'T: Please no teeth, hearts, apples, toothbrushes, and other dental cliches.