How Kirk Reynolds started their logo design journey
Outdoor Bound is an outdoor adventure company based in New York City. We exist because New York needs a balance to the hectic city life. Our clients are typically professionals living in Manhattan -- they're highly successful, focused and outgoing. Consequently, they get burned out quickly working demanding hours. Parties and brunch are not enough, they need balance. Which is where we come in.
Founded in 1982 as a day-hiking company, Outdoor Bound now leads thousands of outdoor enthusiasts on over 170 different trips every year. Our trips range widely in the type of experience they offer: we have trips for adrenaline junkies (sky diving, canyoneering, mountain biking or glider soaring). For foodies and oneophiles (the Wall Street Journal featured two of our wine-tasting daytrips in an April article called “Imbibing in the Great Outdoors”). For people with wanderlust on the global scale (from Tanzania, Central and South America to the Wild West). We have trips for those seeking a few hours of local excitement, and trips for anyone looking to spend a simple day somewhere untamed and unpaved. We offer year-round hiking and horseback riding trips, beach days, river rafting and rock climbing in the warmer months, and skiing and snowshoeing in the winter.
Tell us a bit about who you are and the people you reach
Our clients are urban professionals living in New York City. They typically are a transplant for another state or country. They moved to New York to live a dream and exploration is a part of their DNA. They thrive in an exciting, adventurous environment.
A key reason people love our trips is to meet other, adventurous, like-minded folks.
The demographic stats: 20's and 30's, some 40's. Lives in Manhattan; successful career; creative; self-motivated; 60% women.
The logo needs to convey the feeling of getting outdoors for adventure. This requires energy and balance. Many logos in our industry are the same: mountain scenes and boot prints (our current logo). Our new logo must be fresh without being so abstract that people don't know who we are.