Casting Crowns Productions
We produce the state MISS USA and MISS TEEN USA pageants in Arizona and Utah. We are licensees of the Miss Universe Organization, owned jointly by NBC and Donald Trump. We will also branch out into other entertainment ventures in 2011. We represent the premier pageant system in the country and must have a clean, professional, mature look. With that said, we can also have a little bit of bling and/or whimsy added in. We are NOT a glitz or little girl pageant - no "toddlers and tiaras."
We have been in business for 6 years and have utilized our crown logo for that period of time. We want to see what you can do with our brand!
our target demographic is single females aged 13-26 interested in pageantry, modeling, entertainment industry, etc. We also must appeal to parents, sponsors, businesses and communities. We utilize Facebook, Twitter, our website & email marketing for communications. Our pageants are 3-day events in the fall of each year that include a charity gala and two nights of competition (professionally produced in large venues and broadcast over the internet).
Currently, we utilize the official MISS USA state crown photographed against a black background. We're quite fond of this, and would be happy with something similar but professionally created. The font we prefer is Helvetica Neue LT light extended and bold extended (see our website and current logo).
*clarification* - while we love the current crown, it is a photo and isn't as portable into other applications as we need it to be. We also aren't "married" to the crown, but we'd like a corporate logo that can coordinate with what we use for each of our state pageants.
Colors we prefer: silver, white, black but if you're inspired to use other colors, we'll happily look at them!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We'd also like to use the graphics interchangeably with our individual pageants (example: Miss Arizona USA/Miss Arizona Teen USA and Miss Utah USA/Miss Utah Teen USA).
We want the logo to incorporate the crown and our name.
Attached are examples of our current materials. you can see that we incorporate the crown in everything. We just need a logo that's similar and professionally created to tie in with everything else.