Tell us a bit about who you are and the people you reach
Merchant Place invests money on behalf of very wealthy families.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
What makes us different is that we invest on behalf of people with very long timeframes . . . patient capital. I have been trying to come up with a logo that would reflect this. One example of a way to graphically represent patience is an hour glass . . . but I welcome other ideas. Please don't be afraid to suggest a better/different idea instead of using an hour glass.
We want a logo that looks serious, corporate, professional, long established. Rock solid, trust worthy manager of your money . . not cool hipster coffee shop!!
BTW, we intend to increase our use of social media as part of our marketing and customer communication. So the logo should be simple and clean enough that it would work well and be immediately recognisable in very small formats like a Twitter or Linkedin icon or even an app icon. I think the two examples I attached show this sort of simplicity. THE CHALLENGE IS TO ACHIEVE THIS SIMPLICITY WHILE REMAINING SOPHISTICATED AND AVOIDING CARTOON-LIKE IMAGES.
I have attached a couple of mock ups of the hour glass concept to give you a sense . . . I'm sure you can do better than I did!