Over a billion people lack access to clean water and energy. The technologies exist to provide such access, but developing world consumers can’t afford the high upfront costs of solar home systems or water purification devices. Simpa intends to improve the way people can pay.
Simpa Networks is developing a combined hardware, software & wireless micropayment system that will ensure the “radical affordability” of essential energy, water and communications technologies. "Simpa-enabled" devices, like solar home systems, will be purchased for a low down payment, and paid off over time through "progressive purchase". The embedded Simpa technology in the devices allows customers to make small payments over time, but will automatically shut the system off if payments are in default, thus encouraging the consumer to continue to make timely payments towards eventual ownership of the device. Payments will be made through mobile banking services as well as vending stations in villages selling energy/water credits.
Equal parts infotech engineer, empathetic green energy fieldworker, and social business innovator, the growing Simpa team is pioneering audacious payment solutions to ensure every family can own the technologies that enable us to not only live, but to thrive.
Our audience (for the brand) will be global - marketing products and services starting in India, Kenya and the Philippines - initially co-branding products with energy and water device manufacturers and distributors in those countries. The logo will need to be simple (implied by the name, which derives from "simple payments"), so as to be easily interpreted by a developing world consumer - but elegant/catchy enough for investors in the US and the EU to feel confident in our brand.
Logo type? Text-graphics or text and graphics separately
Style: Clean and simple, no stock images or clip art in the logo. Would prefer to stay away from the literal.
Color scheme we like: A darker blue (for “simpa”), Orange, Yellow
Tagline or slogan (optional):
Key Communication to come across: Payments made simple; or progressive purchase
Is there a style, concept or idea of logo you like or expect? Could use some iteration of the recycle symbol – but more in a round shape.
Any symbol should evoke progressive or “over time” nature of payments. Could integrate “simpa” or just “s” into the logo. Would be nice for logo to stand on its own outside of “simpa” or “simpa networks” name. We like circles. See enclosed PPT.
Do you prefer a specific typographic style: Simple. Probably sans serif. I like the 99 Designs logo font. Also the font that Apple has used now and in the past (Myriad, Lucinda Grande, others?).
Or maybe serif fonts like Officina Sans, or
Could bold “simpa” and not “networks” or leave “networks” out altogether. I like the idea of an all lowercase spelling of “simpa” or “simpa networks”.
Print file format - .ai (CMYK) Web file format - .jpg and layered .psd (RGB)