Completed contest

Private Jeweler - Online Luxury Professional and Designer

dolginow needed a new logo design and created a contest on 99designs.

A winner was selected from 562 designs submitted by 94 freelance designers.

562
entries
94
designers
1
winner
Runner-up design by KayleeBugDesign
Runner-up design by Janks
Runner-up design by Janks
Runner-up design by LogoKid
Runner-up design by LogoKid
Runner-up design by 3R Design
Runner-up design by 3R Design
Runner-up design by ie1ku

One of the designers who made it happen

Winner - dimdimz
Great work, good ideas and communication. Happy to work with Dimas again.
- garyZl

How dolginow started their logo design journey

Company name

Richard Dolgin - Private Jeweler

Overview

After running a brick and mortar retail store for 25 years, my father is servicing his best clients from a professional office environment and continuing to be active in the industry through his professional blog and website. For three generations in Kansas City, our family has been a fixture in the retail space beginning with a little showroom which my grandfather started in 1928 on Main Street.

The idea for the new venture is simple - Apple Genius Bar meets jewelry services (clean/check, repair, custom design, appraisals). Our emphasis is on service through 1-on-1 appointments booked online. Simple services like clean and check and minor repair will be done while the client waits.

Tell us a bit about who you are and the people you reach

Our target audience is a sophisticated, upscale retail jewelry customer who is savvy and understands good design. He/she is the type of person who does a fair amount of online research before making an offline purchase and uses several tools (word of mouth, third party reviews and retailer websites) to decide where to purchase. Our clients are busy, so they appreciate simple, understated design that delivers what they need without too much fuss.

Our online presence will be geographic neutral as should any logo designs, but our office will be based in an upscale suburb of Kansas City. Residents of the Kansas City area who have been in the area 30+ years will recognize the Dolgin's name, but it will be unknown to the 25-35 demographic. So without knowing Richard Dolgin - the logo needs to let the audience know that this is jewelry related.

Here are some other brands targeting the same audience online:
http://www.privatejewelers.com/
http://www.leoingwer.com
http://gregghelfer.com/

Here are some of the other upscale retail jewelry brands in Kansas City:
http://www.tivol.com/
http://www.mjewelry.com/
http://www.tiffany.com

You can also learn more about our history and (now closed) retail store here:
http://www.dolgins.com/dolgins-diff…istory.php

We'd love to have you help us take a step forward in design from the above.

Requirements

Our clients need to see the logo and immediately recognize the name and know that it's related to jewelry, either through an icon (such as a diamond) and/or through the words 'Private Jeweler'.

We also need to create a trusted, communicable and exciting brand that fits within the traditional design of jewelry logos (see above) but takes a subtle step forward through font choice, color and/or icon imagery. Our logo has to be more interesting and modern than traditional jewelry stores. We believe our service oriented website and one-on-one appointment approach will be refreshing for people tired of flashy, high pressure sales people, boring run-of-the-mill merchandise and crappy on-going service.

We must make the current retail and online players look like tired boring brands. Creatively weave in the key practical elements of what we do - diamond sales, appraisals, repairs, on-going service - as well as blending both our creative custom design work and emphasis on professional, 1-on-1 service and you're close to hitting the mark.

A dash of bright color is great, as are some of the common design cues seen recently in the online space - thin, simple text; bold, simple, iconic designs; 'glass' layers (Photoshop elliptical marquee tool); subtle reflections, shadows and gradients. We are looking for something classy but cool that displays well online and offline.

You must deliver in the artwork is a Illustrator/Photoshop format that can be resized without loss.

Custom package

US$754

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers

We saved a spot for your logo design contest.

Get started now
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers