Tell us a bit about who you are and the people you reach
PRG (short for Promotional Resources Group) is a 30 year old promotions agency undergoing a rebranding. Instead of using the entire name we are now going with just the 3 letters PRG. I know 3 letters is not much to work with but think CNN, JBL, CVS, PPG and others. PRG provides large corporate entities with sweepstakes, contests, instant win games, sales building promotions, sports and entertainment sponsorships (like professional sporting events and music festivals) and partner tie-ins that help pay for these promotions (an example would be getting Pepsi/Frito Lay to pay for a nationwide 7 Eleven peel-and-win game piece on the side of fountain drink cups). The target customer is established national brands like convenience stores, fast food restaurant chains, grocers, retailers and all businesses that need to increase customer traffic and sales.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The 3 letters can be all one color or multiple colors. Colors can be fun but not too bright/neon. The letters can be stand alone or you can incorporate a separate design element that you feel ads flair (i.e. AT&T globe). Best case scenario would be a logo consisting of the 3 PRG letters that includes a design element that communicates PRG's ability to create excitement and increase customer sales. The only example that comes to mind would be the 3 letters used in conjunction with a positive sales arrow attached (see attached jpg).