Completed contest

Raw Food Logo for Website and Information Products

Silver Dragon needed a new logo design and created a contest on 99designs.

A winner was selected from 44 designs submitted by 17 freelance designers.

44
entries
17
designers
1
winner

How Silver Dragon started their logo design journey

Company name

Jenni Snook. The Raw Food Genie

Overview

I always thought that having a Raw Food Lifestyle meant eating just celery sticks and carrots.... but there is a huge range of absolutely gorgeous sumptuous recipes for entrees, main courses, breakfasts, snacks and of course desserts.

This initial logo for "Jenni Snook. The Raw Food Genie" may be used to develop sub-brands later specialising in specific health areas... and so there could be additional work.

Having raw food means either fully raw or the food has been prepared at temperatures below 115 F which is when the naturally occurring enzymes are destroyed and the food requires much more effort from your body to gain the nutrients.

I want a fun but not childish logo that is bright and fresh and maybe a bit magical.

Tell us a bit about who you are and the people you reach

Raw Food tends to appeal to a broad range of 'pockets' of people
Baby Boomers looking to restore their health
Environmentalists looking to reduce their footprint on Mother Earth
People with illnesses ranging from allergies to cancer to diabetes to heart conditions, overweight and seeking general wellness
This could be a boom market before too long

Requirements

I have a website - http://www.rawfoodgenie.com which is just a stop gap for now. What I do like about this standard WordPress theme header is the magic dust that by chance ended up above the site title.

I don't want the brand to be too fancy (and definitely not cheap) - something clean, simple, fresh and bold with maybe just a hint of swirly.

It doesn't have to include all of the following but I would like to have nice clean clear colours:

Lime #00ff00
Forest Green #003300
Yellow #ffff00
Orange #ff3300
Red #ff0000
Black #000000

Please do not use any stock images or clip art in the logo.

Please provide art in vector format and advise CMYK and RGB colour codes.

One idea was to include an 'aladdin' style lamp with smoke/magic dust coming out of it swirling up like a vine and gorgeous raw produce on the vine.... so I thought I should mention this even though I'd rather not be too prescriptive..... and also I don't want it to look too childish (maybe later if I go micro to children's raw food).

Custom package

US$217

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