Reboot Behavioral Science services include consulting with startups,
clinical psychology and executive coaching, specializing in the
science of stress on the system and how it impairs and enhances over
all performance, whether in the boardroom or the bedroom.
Reboot Behavioral Science (company name), StartUp Stronger (tagline)
is the brainchild of Dr. Brett Howard, psychologist, executive coach
and business consultant who helps individuals and small businesses
become more productive, more organized and work out any problems
related to stress that the employees are having.
We named the company “Reboot Behavioral Science” for the following
* 1. “Rebooting” is what you do when your computer starts acting
up and not doing what you need it to do. When you reboot, you start
over again to fix anything that is preventing the system from
* 2. Rebooting is like a jolt to the system that reorganizes
whatever is preventing the system from working. When you
reboot—you’re not “adding anything new to the system—you’re
just thinking and reorganizing the system to get a different
perspective which is all you need sometimes to fix the kinks/trouble
spots and reorganize a disorganized system/individual or company so
that it is working smoothly.
* 3. Rebooting is taking what you have and shaking it up so that it
reorganizes itself in a configuration that is effective and works far
better than it did previously.
Reboot Behavioral Science helps individuals and companies take what
they have and provide a new perspective in order to rethink and
restructure the current challenge. The result of rebooting is always
positive and an improvement over the starting situation.
To capture and illustrate the meaning of this concept, we came up with
the expression, “Don’t put the cart before the horse”, which
warns not to put things out of order or they won’t work. That’s
what Dr. Brett’s clients do sometimes without knowing or realizing
it. After Dr. Brett “reboots” his clients, their behaviors begin
to change because they have a different perspective.
This is the concept we want you to use to demonstrate the benefit of
“rebooting”. Somehow if you start with the cart in front of the
horse---then indicate a “reboot” has occurred and the result of
that is the “horse before the cart” which is a lot smarter
it works a lot better.
So to be clear, the concept is:
1 Before the reboot the cart and horse relationship is clearly not
2. When you reboot the cart and horse, it changes something (the
order) which results in…
3. A productive situation which resolves whatever it was that wasn’t
Please look at the logo example to see the style we’re going for.
Simple, clear, smart, fun, unique. PLEASE NO CLIP ART. If you are not
a native English speaker, please look up this expression so you fully
understand the concept.
I’ve uploaded PDF called Color Pallet with three similar pallets we
want you to use. We are not interested in seeing any logos that do
use some variation of our pallets—you can mix and match if you