The designer, Rollup, did an amazing job on the design and we couldn't be happier! We can't wait to see what other designs he comes up with in the future!
- Dan The Marketer
- Yasmin ™
Great design. Everything looks good!
How Darcher started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our full company name is Imperative Information Group. We are a business to business background investigation and business due diligence company. Our target audience is business owners who want to screen current or prospective employees and businesses who want to screen potential business partners.
What industry do you think your business is most related to?
Business & Consulting
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our full name of our company is Imperative Information Group. Our logo which you will find attached has the full name. We are looking to rebrand and just have our logo have the word Imperative. We do not want to change the icon. The icon is the black shape and the red exclamation mark next to the text. We would like to keep the icon and add the word imperative next to it. The logo should convey urgency and quality. We would like to move away from the "Information Group" part of the logo.
Our slogan is "Meaningful Background Investigations". It should be noted that we do NOT want the slogan as part of the main logo however it would be great to see it incorporated as a secondary design.
The main logo should just have the icon (included at the top of the file I will attach) and the word "Imperative".
I will attach an illustration .ai file that will have our current logo. There you can have access to our symbol that will be included in the redesign as well as our current logo variations.