We desire a simple, creative and modern logo that will render well on most types of media i.e. website, business cards, letterhead, power point presentations, etc.
Logo must contain the words "Potro Power." Potro is the Spanish word for a colt a.k.a. a male horse under 4 years of age. In Spanish, nouns can often have additional meanings or entail specific set of well known descriptions to the noun. To my understanding, Potro to Spaniards suggests that this animal is not merely an average young male horse, but a colt that could be described as energetic, muscle bound, powerful and dynamic. We want our logo to reflect these adjectives with the idea that our ultimate goal is to bring clean, renewable electricity to help sustain the environment and meet the power needs of North Americans. I've attached a set of electric symbols. The symbol in the lower left corner is for generator and I think it would be ideal to include elements of the generator symbol into the logo. No wind turbines please.
I realize that with an equine theme there may be some tendencies to borrow ideas from classic logos such as Ford Mustang or Ferrari, which is fine because all of our team members would likely agree that those are powerful, classic images to use for inspiration, but lets be sure to make the Potro Power logo unique, creative and a true original. If you use a horse as imagery, I recommend thoroughbreds and a frontal view.