The goal is to decide on a visual identity and overall branding that reflects the product and the spirit behind it all.
The three key concepts are:
COMMUNITY – people coming together, trusted relationships
ACTION – “just f*$&*ing do it” – Buddha’s fifth remembrance, “we are what we do”
SELFLESSNESS – good, service
Web2.0 is all about COMMUNITY so what uniquely defines the company is ACTION & SELFLESSNESS – building deeper and stronger relationships.
The brand is wholesome and pure, yet closer to a dating site than a do-good site.
What people do on the site:
pledge actions or report in their finished actions (good, selfless deeds) compete in a friendly way – the more actions they report, the more points they get and their team gets as part of the community service competition
Why people want to use it:
To connect: meet new people, maintain relationships and deepen friendships.
To express my full self: I want people to know me.
To change the world: I want to do my part to make our community a better, brighter place.
To belong: be included in the community.
To be rewarded: being recognized and getting prizes.
The site is all about changing people’s level of awareness. Where they once saw very few daily opportunities to do good deeds, they start to see them everywhere. At any moment, I can do something good.
Who are we talking to?
Customer = directors of corporate citizenship/CSR/HR programs
User = employees throughout the company
Point of View (POV)
To Users (employees).
Wired, socially-minded people want a better way to build meaningful relationships with others in their community. Our company provides its SaaS application to communities so their members can connect around action; connect around the good deeds that define who they are and what they care about.
To C-level executives.
Strict, secure and structured corporate communities want a safe and controlled way to build community. We provide a community engagement solution that strengthens member relationships building a tighter-knit community.
To Corporate Citizenship directors.
Resource strapped and marginalized corporate citizenship programs want to leverage new affordable technologies to both engage more members of their community in service and increase the impact of their program within the community.
Currently we are rebranding our website from Blitz Bazaar to RippleQ. Check out our website at http://www.blitzbazaar.com.
Simplistic design that incorporates both the ripple and social aspects of our company.
Current Color scheme on website (open to other options)
Also works well in Black & White
San Serif preferable
Would like to try all caps, lower-case "r", upper-case "r". Open to looking at several options.
Sample logos we like:
Firefish, Panda (like this a lot because it alludes to a panda without an actual image), Black Sparrow, Cocktail Design
Page 1: Possible ripples
Other clean logos we like.
FYGO and DIIGO are great because it shows a people component
Pathfinder - logo identifies with name
Perhaps we can use the "i" as a person or droplet...with ripple circles passing through the name. Give me your best ideas!