The real Robroy was a Scottish folk hero. As a sales and marketing company providing professional services to small-to-midsized businesses, we see Robroy as sort of a Scottish business prince, if there is such a thing. The brand connotes integrity, authority, a sharp eye and a sharp tongue.
What inspires you and how do you envision the design for your business?
We want a logo that is recognizable at a distance. It should work in just one color (with black & white). 2 color is OK -- we'll consider it. Red is our favorite color.
Like a king's trumpet, with the banner hanging from it, emblazoned with a script 'R', we want our symbol to evoke communication, announcement, urgency -- as well as the serenity, grace and confidence of a prince. We are a sales and marketing company, so we want people to see our logo and say, "Robroy knows how to get the message across -- and that will help us get more sales appointments."