We are a dietary supplement company with a focus on the nervous system. Serotune is a dietary supplement that contains essential amino acids to increase serotonin and dopamine levels in the brain. Serotonin and dopamine are neurotransmitters responsible for feelings of well being, confidence, happiness, affection, and contentment. When dopamine and serotonin levels are low, individuals often experience mild depression, poor motivation, and a lack of emotions. In many cases serotonin and dopamine deficiency are caused by lack of sleep, prolonged stress, and the consumption of excess alcohol or drugs.
Our company name "Biocursor" (not the name to be used in the logo) is a play on biology, amino acids and how they act as precursors to neurotransmitters. Serotune is a blend of several neurotransmitter precursors that bypass the blood brain barrier and are synthesized into serotonin and dopamine.
"Serotune" is the brand we need a logo for. It will be used on our website and product labels.
Serotune is targeted directly to consumers.
Active individuals that take a proactive stance toward their mental and physical health. 30-50 years old, our customers often need help dealing with stress and sleep deprivation.
Individuals suffering from major forms of depression or other mental ailments are not part of our target market.
Our product is consumed by people that are suffering from mild depression. People in this state are looking for relief and we want an image that they associate with this relief. Specifically we're trying to associate our product with two ideals: Contentment and Nature.
Contentment: Depression is not just sadness, but a lack of contentment that leads to irritability, lack of sleep, and emotional discomfort. An image for serotune could emote a feeling of relaxation, confidence, and peace.
Nature: Serotune is made of natural substances that we consume every day (but probably not in enough quantity)
The second trend I would like to influence is the use of letters in a logo. While we don't want to exclude this practice, it should be done in a way that draws a connection between the ideals we mention above with our brand name.
Image: Minimal, Modern, Natural, Healthy, Well Being, Contentment
* This is a natural herbal supplement of essential amino acids. Natural, Healthy, Holistic is the message we are trying to convey.
* This is a product people need to trust so avoid being too cartoonish.
* This is not medicine. Please refrain from references to the heath cross, physicians, nurses, or medication.
* Please do not use our partly finished website as inspiration. We would rather build a website around a logo then the other way around.