How Maria.carlota started their logo design journey
1100 is a firm dedicated to support art collectors with their collections. That could go from valuations, photography, insurance, transportation...to collection development, and estate planning. All the practical and theoretical issues of collecting. Remember: art is associated with status, elegance, culture, knowledge... I need: simplicity, elegance, modern, stable. I don't like script fonts. Think Bauhaus--simple, elegant, effective. A designer I love: Gerd Leufert and his emblems.
Tell us a bit about who you are and the people you reach
Very rich collectors, who want to focus on the fancy part of collecting, but don't have the time to take care of the practicalities that come with their passion. I'm like a private banker, but for collections. I deal mostly with Latin American collectors, who have a very European oriented taste. Most of them are men.
I need a logo that can adaptable to be presented on a website, business cards, stationery. I like color, but I don't want to be distracted by too many colors. The company's name is "1100 Art Consulting, LLC" ; the domain is http://www.1100art.com, and I call it just 1100 or 1100 Art... I guess this means I like focusing on the numbers and the rest can be seen as "subtitles". I know about art, but very little about design. I hope you take the time to surprise me!