We are building a new way of social engagement based on tailored randomisation. The key theme is “Shake”, and these are the characteristics:
- Shake-a-Friend is super intuitive and easy to use. It will take you less than 3 seconds to know what you have to do, which is basically touch the button “Shake!”, to start shaking and be connected to a new random person for a chat conversation. Once you have shaked for the first time, you can start to build your profile so that the shakes are more tailored to your interests.
- You can kill time
- You can have insightful conversations with people you don’t know
- You are likely to find people who share your interests
We need a logo which drives the rest of our brand. It needs to look attractive on a modern website and print well on business cards, although we can potentially have a main logo for the website and a different logo for the cards based on the same.
We have designed a draft of some “maracas” which we are attaching for information, although we are not constrained by this, which show the “shaking” as well as the “social” aspect of Shake-a-Friend.
We think maracas are good because they cover the fun aspect as well as the shake aspect, they make noise, they are a bit random in their sound, etc. Again, happy to see any other kind of creativity and something completely different and exciting
Our target market is mobile users between 18-35, 50% male, 50% female, with high education and interests to share information, thoughts, ideas, know new people, explore, and who are not afraid to try things a little bit outside their comfort zone.
We like bold cartoons and animations. We like Princess mononoke’s spirit characters. We like the design of skype with rainbows and stars getting out of the “image box”
We like shadows and effects, we like 2D. We don’t want too many colours so that it can look nicely on any page or print.
We would like to be able to take a small part of the logo (perhaps the head of a character) to create our page.ico, and the same for a potential iPhone or android app icon.
We like safe colours which can later be taken to build a beautiful modern website. We want something that people can easily read and understand.
It is appealing to the eye and shows how much fun you can have and the kind of interesting people you will meet.
The logo can be seen as stand-alone from the text if we want to use a drawing somewhere else