The company is Copenhagen-based (Denmark), so the audience is generally atheist, doesn't take itself too seriously, and there's no form of censorship.
Please ensure it reads 'PrimePeak' and not 'PRIMEPEAK'. Using all capital letters is fine, as long as the the Ps still stand out.
The logo does not have to reflect hypnosis at all. The essence of the brand is as an efficient path to learning, self-actualization and greater personal performance. If you do play on the hypnosis, take care to avoid any fears/prejudices associated with it.
Credibility is key. I use a 100% result guarantee and very deliberate branding to set myself completely aside from the ordinary "alternative practitioner field". This needs to stand out, while avoiding images that would have people lumping me in with homeopaths, anti-vaccers and the like. A CEO should be able to see my site and take it seriously (but don't let that keep you from using humor).
It's important that the brand can end up as a prestige-product that clients are proud to be associated with.
There are a lot of designs with just 2 Ps. I mostly like the designs that either have imagery or at least present the 1-2 Ps in a creative manner that ideally symbolizes what I do.
Also, there are a lot of qp-designs, and so far I haven't seen them work well.
The concepts that really stand out at this point are those that have a good symbolism for raising/empowering people and still have a luxury feel about them.
Please avoid designs that look too much like Patreon: http://www.tommyvcancer.com/wp-cont…ogo-05.jpg
A lot of people are making something like a big peak in the middle and a lower/equal peak afterwards. If you make something that moves upwards, it's a huge advantage if the highest point is towards the end. If your icon has any downward slopes, it also helps if you can somehow de-emphasize them.