We are a marketing company that will soon launch an online business review website called ArubaReviews.com. This website will feature reviews from past customers of businesses in Aruba. The reviews will act as a feedback to the business owners but also help potential new clients make the right decision on which business they would like to visit.
The main businesses we are going to focus on are: Hotels, restaurants, shopping malls, tourist attractions, car rental companies and other local specialty shops.
Tell us a bit about who you are and the people you reach
People who want to visit Aruba can plan their vacation by visiting this website and choose from the best hotels, restaurants etc. based on the reviews posted by past visitors.
People who have visited Aruba and want to share their experiences with other users of the website.
Our primary target group is tourist coming from: USA: 65.26%, Venezuela: 13.55% and The Netherlands: 5.01% and other countries around the world.
The biggest market in the US is the north east area.
The age target will be: 18-43: 21%, 35-49: 41%, 50+: 38%
We would like a modern and professional logo that will be appealing to the target audiences.
We would like to see designs with the .com. extension included and some without.
It has to represent Aruba, with its white sandy beaches and sunny weather and the user submitted reviews. You can use this picture for inspiration: http://imgur.com/Erx3Z.jpg
The color scheme we had in mind is the colors of Aruba’s sunset but we are open for any other color scheme suggestions. You can see an example of Aruba’s sunset in the following picture: http://imgur.com/XNuaD.jpg
The logo has to be in a high quality format or a vector format. It has to be resizable as it will be used on flyers, business cards, letterheads and other promotional materials.
We are open to any and all other creative ideas you may have.