Completed contest

Simple and Creative Logo for Energy Efficient Lighting

mark.chu needed a new logo design and created a contest on 99designs.

A winner was selected from 199 designs submitted by 47 freelance designers.

199
entries
47
designers
1
winner

How mark.chu started their logo design journey

Company name

Optispectra

Overview

We're a new commercial and industrial lighting company that make energy efficient lights. We provide effective solutions for our customers' lighting needs. We concentrate on the end results, often against current trends and hypes. We don't work on re-inventing the light bulb. We make sure each electron energizes and directs the most photons to the place where they're needed most.

Tell us a bit about who you are and the people you reach

Our Target Audience are the following:
-Government Professionals
-Commercial Real Estate Managers
-Energy Efficiency Professionals
-Electrical Product Wholesalers

Our Target Audience would have the following traits
-Innovative thinkers that look beyond hype
-Decisive leaders that value results

Requirements

We're keeping the contest blind so designers can feel free with their most original ideas.

We are looking for a logo that is:
-Clean
-Innovative
-Does not dwell on green

We understand we provide a green product, but we don't care to be marginalized as a "green" company. We believe being green should be mainstream. A little green is okay, but we don't want it to dominate the logo.

We will be using the logo in print and online. The logo will be used in stationary, print advertisement, business cards, and catalogs.

We looked at the following page for some logo ideas. We liked all styles except "Tendrils"
http://www.logolounge.com/logotrends/

Please review the attached spec sheets for 2 of our most popular products.

Thank you all for your attention. We look forward to seeing your best ideas.

Custom package

US$345

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Deliverables

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