How Paramount Chiro started their logo design journey
Field Service 1
After running a Field Service company for 10 years, I sold the company and went full time into the development of an application that is desperately needed by an industry with many more problems than solutions. After 10 years of research, 7 Years of design and development and 14 months of programming and we are nearly there. Early in 2010 we will launch an all-in-one Field Service Software that covers every aspect of running successful a field service business. From Dispatch, Accounting, Custom Reports, Custom Forms, Time Clock, Payroll, Emailing & Faxing this application has it all. (For a complete feature list you can view the the pdf at http://www.fieldservicesoft.com/com…ntlist.pdf )
What makes this product so special is it's ability to do everything without the need of additional software (Ex. QuickBooks for Accounting/ Outlook for Emailing) This is what will set this product far above all of the others. As an industry veteran, I have been able to take all of the every day issues with running a business in this field and turn it into amazing solutions that will take this market by surprise.
The winning logo will not only be used throughout the application, but on our Website, all promotional material and print advertising. No website or domain has been chosen yet, however the product name will be "Field Service 1"
Tell us a bit about who you are and the people you reach
Our target audience will be Male age 25 - 50. They will generally be owners or managers of the following types of service companies: Handyman, Plumbing, Electrical, Maintenance, Painting, Pool Cleaning and many others. For a complete list of Customer types see: http://www.fieldservicesoft.com/Cus…rTypes.pdf
These types of people are generally not technical people as they are more hands on. They know they need help with their business but software is often unfamiliar with them. Many will have experience with QuickBooks only, however they are now looking for something more.
I would like to have a logo that demonstrates this products All-In-One capability. For the most part you are free to be creative, however I would stay away from logos of tool boxes, tools, or any industry type of cheesy repair logos. This will be a top of the line software, so we need a logo that will demonstrate that.
I like male oriented colors like shades of blue, gray and metallic colors, and possibly dark greens and maroon. Deep and rich colors with help demonstrate the strength of this product. 3D images are fine, but not required. Feel free to include the name "Field Service 1" name within the logo. A Clean, Simple, & Strong/ Bold logo should be designed.
Also we have a tag line that can be used, but it is not required. "One Software - Infinite Solutions"
Good Luck and thank you very much.