Logo for an Hotel and restaurant manager software.
As the name do, the goal is to express the idea which this solution is the Spinal cord of a business. It able to manage each side of a company by giving more control, more understanding, more profitability... Giving access to an engine which increase profitability and make business life easier.
We would like something masculin that express strenght, power and professionalism. Use straight lines, avoid circuit circle style. But don't be too much agressive, avoid sharp lines.
We want something uncommon and really modern. It must reveal technicity and evolutivity. The meaning is really important we should be able to see the connection between the brand and the hospitality world. Play with texture, shadow and effects. Give life to the logo...
You can work on the S letter but take care as it is hard to make it talk. I invite you to also try to include all the word in the logo. Don't focus on a boxed style fallowed by text.
Some keywords : Modernity, technology, innovation, future, performance, connectivity, business orientation, profitability, strategy, control, security, exclusivity, freedom, proximity, realability...
Be creative, be surprising, all ideas are welcomed.