This is a logo for an outsourcing company in IT. The main business area is providing professional IT consultants to software company in order to consult them with their software projects.
The logo should look equally good in color and black&white. It should be applicable on both paper, and screen; also on white, black or transparent background. It should look great both in square and rectangular areas. Several versions of the logo are possible to achieve that.
Cold colors (blue/navy) are preferred but full freedom is given to the designers.
The main clients will be big software corporations, so it should look more serious, sophisticated and memorable. Also, it should look attractive to potential employees, giving feeling for reliable software company.
Fast Lane Soft logo should not make any associations with vehicles such as cars, planes or transportation. Using roads and lanes is okay if the main idea is preserved.
Good to have name incorporated in the logo - tip: 3 words, each has 4 letters.
FLS as abbreviation could also be distinct.
Keywords: IT, software, consulting, outsourcing, helpful, professional, knowledgeable, quick, progress, mature, competitive, premium, partnership, quality, flexible, result-oriented, innovative