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How FrogSkin started their logo design journey
We are a software developer in Australia that writes software that Child Care Centers use to manage the children that attend their centre's and report that data to the Australian Government.
We are going to relaunch the product next year as a Web 2.0 application and therefore are look for high quality logo that will become an established brand in this industry.
Tell us a bit about who you are and the people you reach
Child Care Center Operators in Australia and later in the US & UK.
1. A logo design
2. A color scheme/Styling for a web site. The web application we will design, however are looking for a color scheme that works with the logo and can be considered the brands colors.
The name of the new product is: Kidsoft and the domain is kidsoft.com.au Theres nothing up at the domain at the moment.
The application is a heavy data intensive application and therefore the web site design has focused heavily on userablity around data entry. Therefore we are looking for bright passive colouring and user friendly logo design for the targeted market segment.
The colouring we want to use as part of the brands recognition and therefore it needs to be web friendly as well as print friendly. The web site will then integrate the color scheme to enhance a clean slick web interface.
Due to the web application being heavy focused on data entry and reporting the web site design has been minimalistic in design with a strong use of css and little minimal graphics. The heaviest graphics on the web sites are the icons to indicate functions and data types.
The logo will be one of the largest graphics the web site will deliver to the user when they use the application.