The designer really hit the mark with following the brief. Once the design winner was awarded the follow up work was excellent.
How shereen m started their logo design journey
Who are you known as?
ITL Financial Planning
What’s your company slogan?
Income To Live
Tell us a bit about who you are and the people you reach
At ITL Financial Planning, we specialise in creating direct investment portfolios, retirement planning, estate planning and SMSF’s. Our skill set lends itself towards providing excellent outcomes for successful professionals and self-funded retirees however we are able to use our expertise to look after a wide variety of clients and add value to most people’s circumstances.
Our target audience are mainly sophisticated investors who:
1. Appreciate the value of financial planning advice and can pay for it
2. Are time poor and happy to pay for advice
3. Prefer a tailored investment approach to investing (not a cookie cutter approach), they want something designed for them only.
4. Are used to staying in five star accommodation and experiencing 5 start service
5. Are successful professionals
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are a small business of 3 people and take pride in the personalised attention we provide our clients. Please refer to our CVP (attached) and LinkedIn Profiles for the company, Nick Lloyd and Shereen Churchill for further details about the business and the advisers. We are currently overhauling our marketing plan (this includes our logo, online presence, collateral and our offices). We are looking for a simple, modern and sophisticated logo that draws the attention of successful professionals and self-funded retirees.