Ooana responded well to design changes. It was a pleasure to work with her!
How Apollo Silver started their logo design journey
Costas Souvlaki Bar
We are a fast food souvlaki restaurant based in New zealand. we a looking for a powerful easily recognizable brand that we can use to brand our franchise throughout New Zealand.
Tell us a bit about who you are and the people you reach
16 to 30, mainstream. think same target market as subway.
We need a logo that will be very BOLD and ATTENTION GRABBING if you’re driving by or walking past our shop on the street. The word COSTAS needs to be the PRIMARY PART of the logo with SOUVLAKI BAR written under it. Costas is the name we are selling so needs to be the main part of the logo (the colours we are using are bright happy yellow as a primary colour and DEEP blue as an outline)
SOUVLAKI BAR needs to be visible enough under costas so that people know what we are selling as well. It doesn’t have to be the same colours as costas but should not take attention away from Costas.
It is important that the logo is easily recognisable and remembered so a feature is alright but not too cluttered. The logo needs to be EXCITING , HAPPY and INVITING.
The logo is NOT to look GREEK in anyway
It will be used on specially designed packaging and uniforms. National marketing campaigns and our signage. It needs to be compatible with illustrator, pdf or eps. It needs to be vector based.