These clothes are to be worn by mixed martial arts fighters, or Ultimate Fighting Championship type fighters. Edgy, macho, and cool. The slogan for the clothing line is Live Hard, Be Hard.
Live Hard, Be Hard
Desired Color Scheme:
black, crimson, gold
The main sales item will be t-shirts, sweatshirts, etc. Focus on this and we can modify it for hats, shorts, etc.
Obviously, we are appealing to the macho side of these men, so a Spartan warrior is probably obligatory. They had a saying in Sparta: The mothers would hand their sons their shields and say, "With your shield or on it." It meant if you didn't come home with your shield, it meant you threw it away and were a coward. So mom would say if you don't come home with your shield, you better come home on it, which is how they carried the dead home. They also had a saying, "Molon Labe", which was Greek for "Come and take them". It was their war-cry when Xerxes told them he would spare their lives if Leonidas, the King of Sparta, would give up his weapons. All in all, if you have seen the movie, 300, you kind of understand what we are looking for.