Spreadsavings.com will be a social shopping website and social application company. The website and facebook apps will allow users to share coupons, savings and offers with their friends. When they or their friends use a coupon/saving/offer they will win rewards & prizes and so will their friends.
Savings themes and also social themes are important for the look and feel of it. People should think of the logo and font as something that makes them want to share with friends. The small version of the logo will have to be able to be put into the top of a browser bar, on twitter or a facebook wall where it says "posted using spreadsavings". So it should be distinct and recognizable in both large and small formats.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.