NB! Client wants to give their existing logo fresh appeal.
The re-design might come down to possibly just a tweaking of the current “stretch shape”, making it look more stretch tent like, maybe 3D, or with some depth.They are not looking for something completely different.
They do not want the typical “M” styled shape that many of their competitors have adopted.
Currently the logo has limited bias to either masculine or feminine. The logo needs to appeal to both potential tent distributors (currently this is mostly male), but also needs to appeal to wedding planners (which they frequently find are female). The business is in a space where it needs to consolidate its position as a quality manufacturer and professional services provider in the international market (i.e appeal to a more mature market), while not alienating younger clients that often move in the music festival scene.
Final artwork should be delivered in a universal vector based format (i.e. svg or eps) and all font files must be included for future editing.
Keep in mind that logos will be printed on the tents too... +/- 1 meter wide.