We need three versions of the logo:
1) Denmark with the letters "Ørsted Udvikling & Ledelse"
2) International with the letters "Ørsted People Development"
3) Product oriented with the letters "Ørsted CoachingManagement"
We need the logo in .ai, EPS, and jpg in color, b/w and on white/transparant background as well as a dark/negatve background
Our existing website can be seen here: http://www.orsted.dk (our old logo is in top left hand corner).
- We grow people
- We create self-reflection
- It's fun
- Energy and health
- It works - serious and evidence based
- Not about "performance" as much as creating lasting insights and meaning. Not linear logic and problem solving, but more a focus on peoples strenghts and what works.
- Metaphor: We focus on solutions, not problems. You cannot turn off darkness, but you can swith the lights on
- Metaphor: We grow people and make the thrive. Like trees they grow towards light
- Circles in stead of lines. E.g. this symbol:
- Apple - clean design and typefaces
- Images of trees, smiles, people, thinking, circles, zen, spirituality
- We hate the obvious and unsurprising.
We need an emotionally powerful logo:
- More than letters/logotype - some kind of symbol
- Surprise and paradox - e.g. a very conservative typeface, set in a bold color
- Something that signals what we work with and uses a metaphor or image that creates it
- Logo work well both color/b&w or greytones
- It has to use the Danish letter "Ø" in Ørsted.