Completed contest

Superhero Cartoon Logo Needed

KimSargent needed a new logo design and created a contest on 99designs.

A winner was selected from 146 designs submitted by 23 freelance designers.

146
entries
23
designers
1
winner

One of the designers who made it happen

Winner - MiekeLucian
It was a pleasure working with MeikeLucian. He did a great job of several iterations of the design until we locked in the perfect mascot for our brand. From there, he provided several logo layouts and provided an incredible final version. I look forward to working with him some more.
- Anonymous

How KimSargent started their logo design journey

Company name

Mighty Mini Diggers

Overview

I am the owner-operator of a new business specialising in small space earthmoving in Victoria, Australia. My machines are miniature diggers (1 metre wide) that fit into spaces that big machines can't go.

They include:
- a mini front end loader (scoop)
- mini excavator
- posthole digger
- rotary hoe.

Mighty mini diggers aims to convey a superhero persona - and give the impression that you are getting a big digger for a little digger price. We are faster than the speed of lightening, strong than a locamotive and able to dig big holes in a single day.

Tell us a bit about who you are and the people you reach

*Big excavation companies - a lot of work will come from referrals from big companies that can't or don't want to take on smaller jobs.
*Builders, plumbers, other small businesses.
*Home gardiners.
*Local councils.

The audience is generally male, blue collar, hard working, friendly, easy-going, looking for good value (nothing too fancy), although female home gardeners also use my services so we don't want to put them off.

Requirements

I am looking for a logo to represent my business - Mighty Mini Diggers.

I would like the logo to incorporate a cartoon of a front end loader.

The front end loader cartoon needs to:
- look like a superhero
- have a face (or eyes) and arms with muscles
- be friendly, not menancing
- be simple enough that it will reproduce well in small areas such as on a business card
- have enough personality that it can represent my busines
- have tracks, not wheels

Here are some good pictures of front end loaders. My loader is like the first small one and has tracks (not wheels).
http://www.kanga-loader.com/cgi-bin…page_id=12

Here are a couple of cartoons that you can use as thought starters:
http://www.clipartof.com/gallery/cl…oader.html
http://www.clipartof.com/details/cl…13838.html

You can also check out some of my competitors here:
http://melbourneminidiggers.street-…ry.com.au/
http://www.minidiggers.com.au
http://www.westernminidiggers.com/

My preferred colour is green - lime green is my favourite, then deep green.

The logo will be used on business cards, my website (to be developed),
t-shirts, hats, car decals, stickers and on-the-job signage.

We need two versions of the logo (one for printing on white and one for printing on black) in various file formats including a vector format like that produced by Adobe Photoshop or Adobe Illustrator.

The files we will require are:
Print file format - .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Custom package

US$376

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