1. Most importantly a logo - which has to read "Sweet Streets" - can have an accompanying graphic, or this can be integrated into the style of the text
2. Also need to include our Tag Line: "A Festival of Urban and Street Art"
3. A Header Font that ties in with the logo for the website content pages/printed press/media releases etc.
4. A Colour Palette for the whole "look" of the festival - this will probably be dictated by the colours you use in the logo. The colour palette will be used consistently across all media, all over our website to keep everything consistent in our branding. You might want to suggest say 3-4 primary colours, and 3-4 secondary.
The second project that we will run on 99Designs will be for the Wordpress designs for the Festival, this will use the colour palette suggested in the logo design and Branding completed here.
The current website at http://www.stencilfest.com is a good place to start to get an idea of the Festival and what we are about, keep in mind that this will be updated this year and the style and feel of the new website will be informed by the new Brand. The Festival is a celebration of urban and street art and as such the feel of the brand should sit well in this space.