great working to get to the finished product, highly recommend for the next big brand
How Keith Hagen started their logo design journey
We are Brotaich, and that ain't working. A freelance consultant's company name needs to meet the company's growing needs, so we are changing our name as a precursor to launching our new site.
We specialize on Site Optimization, which mostly means conversion optimization and the art of taking web traffic and getting it through the site to become a sale or sales lead.
We provide our services through web agencies that extend it to their customer at a great mark-up (Highway robbery sometimes, but they got the nice offices with the pretty faces, cool people, and always pick-up lunch).
Tell us a bit about who you are and the people you reach
SEO Companies - Drive Traffic and need a partner to convert it.
Web Development Firms - Benefit from implementing the stream of changes recommended.
Large Companies (Internal Resources) - Need expertise in converting leads.
Interactive Agencies - Can add services to their toolset, increase homegrown email lists, and mark up services to a premium.
We want a logo that expresses getting a company from where they are with online sales (and sales leads) to where they want to be. We want to convey that we will get things on the right track (A Swing Nose is a mechanism that helps trains switch tracks).
We want the logo to appeal to our very web savvy target audience (We professional), so it can't be canned, at all.
We're attaching the wire frame image for the new site. It is almost finalized and should give some good insight!