Parent Company for a female-focused brand that celebrates fun and independence. Sub categories where the logo will appear include: cycling team jerseys, dating app, travel (RVing and road trips), personal blog(s), craft beer, women's apparel, for example.
Think about: airstream campers, open roads, great outdoors, relaxation, no agenda, best friends, or solo.
Incorporating female figures: when your design includes a female form, please opt for a sportier, clean look. Skew away from being too sexy. Ponytails are resonating more than flowing hair.
Logo could look like: an emblem or badge - something that would make a great laptop sticker. Option 10 stands out because the words and imagery are contained within a 'border'. It looks like a scene. Nice and succinct. Like you're looking through a portal to something desirable.
Feel: would be great to invoke a bit of nostalgia... make users feel like they're in a specific and desirable place and/or time... From the submissions so far, option 10 looks a little mid century modern perhaps and it's our current favorite.