We are looking for a logo that will support our “Tranquility” concept and will clearly brand our identity in the health and wellness community. We are an upstart company with less than a year under our belts. We have a logo design that we created in Fireworks that we have been using (see Files Attached). The problems with the current logo is that it doesn’t work in black and white, is not distinguishable as it gets smaller, does not overlay on a background well and has a gradient background, preventing transparency. We love the design, the colors, the water droplet, the spiraling columns that give the appearance of the infinity symbol. But we are willing to either have it modified or replaced to achieve an easily recognizable branding logo. The new logo must clearly state who we are. We are All About Tranquility!
The following is an exerpt from the introductory paragraph on our website at http://www.AllAboutTranquility.com.
"All About Tranquility offers you a wide array of aromatherapy and "feel good" products to awaken all five of your senses. You have just arrived at the most uplifting place to shop, escape and relax. Here you will find your personal place of serenity, where the pressures of your everyday world are left far behind."
See our website for our wide array of products.
You can also get a good feel of who we are by reading the “About Us” page on our website.
Tell us a bit about who you are and the people you reach
Our target audience is primarily the young and middle aged professional who is looking for relaxation and relief from life and work stresses, interested in natural products and holistic approaches to good health and wellness. Our typical buyer is a female in her 30’s and 40’s, tuned into the wellness community and loves to be pampered.
We need you to create for us a unique logo that says tranquil, tranquility, aromatherapy or relaxation and feeling good. We like water elements, like the droplet used in our current logo, incorporated if possible, but not mandatory. We like the color blue as you will see from or logo and website. We want a logo that is easily recognized in color or black & white, and can still be identified if reduced very small on a product label or in a print ad.
Our name, All About Tranquility, is typically written in Lucida calligraphy.
We want something that is classy, permanent and can stand the test of time.