Hi! We are about to start up a new webshop for men's accessories in Norway. Our main focus in the start will be selling necklesses and bracelets/wristbands for men online. We hope to succeed in expanding the product range to other products like scarves, hats, caps, ties and so fort.
We are targeting trendy and urban young men at the age of 15-30 who likes a cool edge to their outfits with accessories. This will be more rock/surf than gold and silver. Since we are looking to expand the product specter in the future, you shouldn't only focus on the neckless/bracelet angle.
We are looking for a logo with a strong icon, that potentially can be used as a logo for clothes. We want a logo that is PROFFESIONAL, CLEAN, MASCULINE and TRENDY.
May also use tagline, but not neccessary: "Accessories for men".
We have already made a website design (see file at the bottom), but was not satisfied with the logo. Even though there is a orange theme, don't let this guide you. The webdesign will be adapted to the logo, not the other way around.
I have played abit around my self, and I think I like the look of small caps letters for the logo. The "missing" and "piece" might also be together without space if there is a logical division in color or design. We are open for subtle shadings and gradients where it's approriate as long as it doesn't look to "web 2.0 appy" or to corporate.
The logo should fit in both dark and bright environments.
We are open for creativity and will try to comment as much as possible. The winner will probably be given more jobs in the future!
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)