We have been providing recruitment services to the social housing arena for 18 months. We are now targeting the Social Care sector and whilst there are similarities between the 2, our approach to each will differ slightly.
To demonstrate our specialism across the 2 different sectors we will be designing 2 websites. Whilst the company name, Interactive Resourcing will form the primary logo, we will also be using the tag lines: “partners in social care recruitment” and “partners in social housing recruitment” for each of the 2 markets.
The plan is to colour code each of these areas so the chosen logo will “work” with more than one colour scheme. Initially I am looking for the primary brand logo with different colours to represent “Social Housing” and “Social Care”
Within this competitive market and particularly in the current climate, we aim to be different to our competitor’s but still need to demonstrate a corporate and professional image which also indicates empathy within both sectors. Please also see below our target market which incorporates public sector so typically being traditionalists I don’t want anything too “off the wall”.
Interactive Resourcing is symbolic of our passion for developing close relationships with both clients and candidates in order to gain a thorough understanding of the organisations with which we work. All UK based.