We have been providing recruitment services to the social housing arena for 18 months. We are now targeting the Social Care sector and whilst there are similarities between the 2, our approach to each will differ slightly.
To demonstrate our specialism across the 2 different sectors we will be designing 2 websites. Whilst the company name, Interactive Resourcing will form the primary logo, we will also be using the tag lines: “partners in social care recruitment” and “partners in social housing recruitment” for each of the 2 markets.
The plan is to colour code each of these areas so the chosen logo will “work” with more than one colour scheme. Initially I am looking for the primary brand logo with different colours to represent “Social Housing” and “Social Care”
Within this competitive market and particularly in the current climate, we aim to be different to our competitor’s but still need to demonstrate a corporate and professional image which also indicates empathy within both sectors. Please also see below our target market which incorporates public sector so typically being traditionalists I don’t want anything too “off the wall”.
Interactive Resourcing is symbolic of our passion for developing close relationships with both clients and candidates in order to gain a thorough understanding of the organisations with which we work. All UK based.
Our target clients are typically private companies, Local Authorities, Charities and not for profit organisations.
I have searched for logos that have some elements I like. The first is favourite purely because of the shape and to me represents care, partnerships and communities. Don’t like the black text below though:
(I like the fact that this symbolises caring due to the heart symbol but also partnerships by the joining of hands. Although I don’t like the black text or font)
(I like the graphics in the logo for Personallydriven and the blue and green colour scheme work well together)
(I like this logo as the logo potentially represents partnerships/people interaction)
Please note that there are only certain bits of each that I like so am looking for someone to create a unique logo using parts of these and taking full consideration of the brief.
Likes: bright colours, particularly the primary colours, green, blue and orange. Colour’s representative of “caring” for the social care logo and “environmental” for Housing but open to suggestions. Must be vibrant, fresh, modern yet corporate.Like geometrical shapes, although this is not a pre-requisite.
Dislikes: Anything dull or 'run of the mill'; Red; Anything “twee”.