i have created several retailing concepts and this will be my best.
women from 25-65
Jewelbilee is a category killer dedicated to selling only fashion/costume jewelry, bags, scarves, sunglasses and readers. New styles will arrive weekly. Everything is amazingly low priced, including interpretations of fancy designer jewelry and watches. The only difference is in the price. Three times bigger than an average jewelry store, it will feel fun and funky, creatively decorated in a shabby-chic style using pastel tones of blue, green and cream, with armoires and tables displaying the biggest assortment of fashion jewelry on earth. 70's and 80's music will be playing, customers will be given velvet trays when they arrive to fill with their newfound treasures, a free coffee bar will delight. It's a candy store for grown up ladies they save a bunch. Contests will feature local designers and Jewelbilee will donate a share of sales to a local charity. Word of mouth will make us the talk of the town. The logo should be fun, easy to read, yet unique in style, one color or multi-colored, may show some relation with a jewelry piece, or may not. Most importantly, due to signage, should be on one line, i.e. should not have anything above or below the logo. Uniqueness of font is key. It can be straight or curved, and can have a background that doesn't detract as the signage should be two-dimensional-raise of the wall. There will be a generous bonus if something is chosen.