How Cheryl McKinnon started their logo design journey
We are a regional software reseller in the southeast. We do only business to business sales. Our average software sale would be $20,000+ and the software venders we represent are all related to the construction, engineering and design space. We have a great reputation for customer service and supporting our customers. Our sales technique is more consultative than most companies that do what we do. We provide an array of professional services, in addition to the software solutions we sell. We want our customers to rely on us for advice when they are looking to make changes in any of their business software.
Tell us a bit about who you are and the people you reach
We sell construction accounting software, construction project management software and construction engineering and design software. We sell to the business owners, CFOs, controllers, project managers, engineers and architects of mostly larger and technically proficient AEC firms. (AEC stands for Architects-Engineers-Construction).
http://www.hardhattechnologies.com is where you will find our current logo, as well as additional information about our company. PLEASE - NO HARDHATS IN THE LOGO. We want to stay with the same colors, orange and blue. These colors are representative of Auburn University, http://www.auburn.edu, a very influential university in the Southeast, in general, and the AEC market space, specifically. We also want a tag line which reads “AEC Business Solutions”
We are also not opposed to somewhat of an abstract design element to our new logo such as the one found here http://www.alignex.com. Alignex operates in basically the same vertical market space we do.
Other company’s that operate in the same space include the following: