We are a fun-loving boutique style photography studio specializing in custom collections for weddings and portraits. We are not the run-of-the-mill studio and there are no cookie-cutter styles for our clients who choose us because of my style and personality along with my ability to translate their dreams into artistic prints and albums for their memories. We use a free-style approach that ensures that each session is unique and is the right fit for the client. We are based in Canada but travel worldwide.
We are targeting up and coming engaged couples between 25 - 40 who do their research and know their style for their wedding day. They are professionals or entrepreneurs with an understanding of the value of photography in making those memories for them with every portrait commission. They like art and urban locations but may have vacation homes or travel. They want their photos to represent them and not what their parents may have had. They like wall canvases and are looking for a life-long photographer to capture all of the main events of their lives. They do their research on-line before making contact via e-mail or phone. They are technically savy and don't like any "snow jobs" when we meet them.
We are looking for a clean, crisp logo with a modern style, easy to read, font and colours that will appeal to the client who is researching on-line. It also should be something that will stand the length of time as we have had 3 different logos over the last 5 years as the company has evolved. We have changed colours also so it is important that the new logo incorporate colours that are also timeless and will appeal to our target market. We don't want clip art as the logo has to be easy converted into a watermark for our photos.
Our logo will be used in print, web and for the creation of our marketing materials, letterhead, etc. so we would need it in all the appropriate formats for these files. The font should also be able to be recreated into a "stamp" for our albums/folios.
Some styles of logos that I like are:
These are just ideas.. feel free to use your creativity and style. Colours should fit within the market that we are trying to target.
Our current logo is at http://www.nightingailphotography.com