Great work! I had other designs that I worked more closely with designers on during this process, but ultimately this particular design won out again and again with my readers and in poll to fans.
How EGM started their logo design journey
We are looking for a fresh logo design for the company Urban Player. Please note this is not the same as the company UrbanPlayer.com, nor is there any sexual reference associated with the term player. This is a sports fashion company.
What inspires you and how do you envision the design for your business?
We are looking for a company logo. Our organization is a unique sports fashion marketing company that caters to urban areas. Logos that come to mind that we like include Nike, Under Armour, Gatorade, Air Jordan, Diesel. Think urban fashion meets sports. We mention these to give you an idea of our taste, but please do not feel constrained in terms of creativity. Good luck!
The logo must have the words "Urban Player." They can be all uppercase, lowercase, or whatever. Feel free to include an additional picture or design, but please limit it to an abstract design (e.g. Nike Swoosh), something general yet strong (Gatorade Lightning Bolt), or something else creative along those lines. While we are open minded on color schemes, and styles, keep in mind we are going for a strong, cool, fashionable, clean urban feel. This design is to be more urban fashion oriented. (Clean can still include worn/rugged/Diesel type designs)
Please do not include a picture of sports equipment, or a cartoon character, or something else unoriginal.