VICTORY Success System
We are United States Military veterans and entrepreneurs creating a brand to attract other military veteran entrepreneurs to us for strategic entrepreneur coaching, strategic masterminds and peak performance coaching for teams/CEOs.
We are both successful seriel entrepreneurs at different ends of the business spectrum (one person runs a $250 million company and one runs a micro-company with a virtual team) that use the skills learned in the military - Decisiveness, risk taking, never giving up, developing flexible plans, rapid implementation and taking bold action - to build successful companies.
Between us, we have won numerous national and local entrepreneur awards and appeared in a broad variety of print/broadcast media and are looking to parley that into a dedicated national brand. We are both in our late 40s (see links below), dynamic, excellent public speakers and good writers. Our best communication medium is via video, from the stage and in-person.
Our long-term game plan is to have a full line of products, from books to virtual events to live events to multi-day boot camps all under the VICTORY Success Systems brand. To ge a better feel for us, see the links below:
Our audience is current or aspiring military veteran entrepreneurs who are using the skills they learned in the military to start and run small businesses. A significant number become franchise operators, since that provides a clear step-by-step plan. They are used to using checklists, talking calculated risks, being bold and have determination and grit.
Unfortunately, many of the government resources available to them through the Veteran's Administration and Small Business Administration are confusing and not very good. They want clear, actionable information...checklists...how-to examples...success stories...specialized, industry-specific knowledge.
They don't like "fluff" or theoretical information, but straight to the point, bottom line analysis and answers.
The age range is from 25 to 55 (average around 38) and the male/female ratio is about 75/25.
Our target market is divided into 2 key groups:
(1) The aspiring military veteran entrepreneur that needs guidance, inspiration, a basic step-by-step game plan and confusing government information distilled into key action steps.
(2) The current military veteran entrepreneur that has achieved a decent level of success, but has gotten stuck and is looking for help, coaching and guidance to take his or her business to the next level.
We are looking for a bold, easily recognizable logo that will translates decisive action, boldness, vision, moving forward and/or upward. It must work well for a variety of media, including web headers to books to Powerpoint to brochure. For colors, we would like American Flag/Patriotic related colors (mid-to-deep blue, red, white) and are interested in seeing some subtle silver or gold highlights.
While VICTORY Success System is the brand name, we will also have some satellite sites with slightly different names (such as victorysuccessstrategies.com and victorysuccesscoaching.com) that will also need the same logo, so we are interested in a stand-alone logo that we can use the appropriate text under or next too.
*IMPORTANT* If you use VICTORY Success System in the logo, it must have a TM symbol (trademark symbol properly placed) after it, as we are trademarking the name.
Please avoid the following: Purple, yellow, orange and green for colors and using stylized people.
That's it...go for it!