Completed contest

Video and Audio Technology company logo

Spectra Logic needed a new logo design and created a contest on 99designs.

A winner was selected from 152 designs submitted by 39 freelance designers.

152
entries
39
designers
1
winner

One of the designers who made it happen

Winner - Yunr
Very responsive. Paid close attention to my ideas and quickly integrated changes I made to the brief. This designer was very professional and extremely talented. Just gets it.
- Jmazzanti

How Spectra Logic started their logo design journey

Company name

Spectra Logic

Overview

We have renamed an existing technology company and are creating a new image. Whilst the old company had a great reputation, the direction and management will now change. We want to keep our existing clients, and attract new ones through different marketing strategies. Much of our existing business has come through word of mouth, proving the services we provide are considered highly. Whilst our company is small (now) we want to give the appearance of a well resourced and organized outfit.

Tell us a bit about who you are and the people you reach

We provide Video, Audio and Automation solutions to high end corporate customers. Our clients expect solutions that are innovative and reliable whilst being easy to use. We are not a cut price outfit that delivers services that are low quality, and focus on our product being the best. Our clients are generally high end corporate, educational facilities, hotels etc. who are expecting a premium service.

Requirements

We are looking for a logo that could be used on business cards and company correspondence such as letters, invoices, purchase orders etc.

The result should look like the organization is professional and innovative, with a definite hi tech edge. The use of 3D objects such as spheres is a advantage (though not mandatory since the design is quite open). The color scheme should be such that it fulfills the criteria above, but also looks good when printed in black and white, as might occur when a client prints their own hard copy of an invoice.

The graphic should be in vector format.

The company name is Spectra Logic Australia. The logo could just contain the initials "SLA" with Spectra Logic Australia underneath, or only use the words "Spectra Logic" making the the word "Australia" not necessary.

After seeing some of the submissions (which are really nice), can I suggest exploring the Pyramid/Prism option in some of the newer ideas. Further ideas on the sphere theme are still welcome, as so far they are the best we have seen...

Custom package

US$363

Free features

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Deliverables

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EPS
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JPG

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