Ari is wonderful to work with; creative, intuitive, responsive and collaborative. What we particularly appreciated was the thoughtful attention paid to our brief, and the careful balance between depth and simplicity in design. We'll definitely partner up for one-on-one projects in the future, and I highly recommend Ari's skills.
How 99ViralThreads started their logo design journey
We are ViralThreads.com. We combine t-shirts + viral videos + social networking + multi-level referral commissions $$ all into one!
Each month we post a hilarious, custom produced digital short movie on our homepage. Users register for free to watch the movie and get a laugh. Each video also has a custom designed t-shirt which supports the theme of the movie. At the end of the movie users are encouraged towards 2 action steps. 1, buy the shirt and 2, share the movie with their friends (via facebook, twitter and email).
We pay members multi-level referral commissions for each of their friends who buy that months t-shirt. Simple, easy, fun.
Tell us a bit about who you are and the people you reach
Our target demographic is primarily males 18 - 30 years of age. However because of the virility of the model we touch both male and female, young and old.
Despite a wide audience who view our monthly movie. Our primary t-shirt purchaser is the 18-30 year old males.
-Web 2.0ish look and feel.
-Visual thread concepts (ex: tattered strings on worn out bluejeans)
-Somehow displaying global connection or community via threads.