Dan founded KeywordValet in 2005, where he is currently the Principal Consultant. At KeywordVatet, he provides online marketing consulting services to web based properties and services. Past and current clients include ecommerce and lead generation web sites, where revenue can be directly tracked back to online marketing campaigns for positive Return on Investment scenarios. Projects include: Search Engine Optimization (SEO), Search Engine Marketing (SEM) – paid search advertising campaigns (Google, Yahoo, MSN), Web Analytics and Ecommerce Strategy Audits, Affiliate Marketing Management, Internet Business Development, Partnership Creation, Shopping Comparison Engine feed management, Online Product Marketing & Merchandising Studies, Web Site Usability Testing, Copy Writing, and CPA, CPL, CPM Online Media Placement & Management.
Prior to the launch of his current agency, Dan Brotman served as the Director, Online Marketing at Campustech.com, now a Super Affiliate of Journeyed.com, selling academic software and electronics to the education market. During his tenure at Campustech, Brotman tripled revenues and unique visitors. Before joining Campustech, Dan was tasked with SEO, SEM, affiliate marketing, online analytics, and online business development for 2 of the Top 300 Internet Retail sites: CallawayGolfPreowned.com and Golfsmith.com.